My Journey into the world of Digital Marketing – Louis Hollow

Hi I’m Louis Hollow – Digital Marketing apprentice at O2.  Enough about what I do now, let’s talk about how I got here. I was a student at The Henley College, studying a Creative Media BTEC. In my second year of my course I wanted to get some experience in Digital Marketing, so I decided to pick up an Extended Project Qualification in my second year. I dedicated this project to a Marketing Plan, which was to increase the student intake of the college (essentially raising funding for the college which was a major issue at the time). The project was very successful and I managed to pitch my ideas and strategies to the Principle of the college. She then offered me work experience in the Marketing team over the summer.

Struggling with the decision on whether to go university or start an apprenticeship. I decided to keep my options very open, so I spent the whole year looking for suitable apprenticeships and internship. I wasn’t aware of what a good apprenticeship was or looked like but as time went on I started to get a greater understanding.  I spent a lot of time researching the best apprenticeships suited to my interests which is Digital Marketing.  I even went to multiple interviews, that didn’t interest me, but I was told that the practice would give me vital experience I would need later on.   During this time a lot of my friends had been speaking about O2 apprenticeships and advised me to apply, which I did.  I sent my application for the Digital Marketing & Social Media Apprenticeship which I felt was perfectly matched for what I was looking for.

There was so many different factors around why I wanted to work for O2, the biggest factor being the kind of opportunities that come with being part of a huge company. I had read that O2 offer a lot of training and support, especially for apprentices, so I felt I was putting myself in the best situation to improve. As well as training I knew there would be so many other types of opportunities, such as, being in a massive network of O2 colleagues which can all help and support me.

Digital Marketing methods and techniques seem to be evolving at a fast pace, so by taking the apprenticeship and studying strategies, then being able to put them into practice during my  job role. Seemed like the best way to learn. Opposed to just revising methods and strategies behind a desk at university. So despite me applying for a Digital Marketing and Social Media apprenticeship, I got assigned to a HR Digital position which shares similar job tasks and projects as Marketing would have. Such as creating content for an internal audience (HR), instead of O2’s external audience (Marketing).

I’ve been involved in two projects so far. The first was to create two video’s aimed for the off boarding of graduates from the o2 graduate scheme.   I made this by sourcing images from the graduates from their last two years at the company. I also sourced video content online with shots from inside our Head Office in Slough.  Lastly I set up interviews with four of the grads. These videos were to be shown at their graduation to reflect back on the great last two years they’ve had. The second project was actually for Digital Marketing instead of HR, I’ve been working on the upcoming graduate scheme campaign. We’re creating a video aimed to improve user experience, having someone read out the questions makes the whole application more interactive. By using current graduates to speak on the video will help reassure and support applicants.

I am most looking forward to getting stuck in with more projects and proving myself within my department!

By Louis Hollow

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